Aurea Email Marketing Enhances Its Campaign Manager Tool

Aurea Email Marketing has added several enhancements to Aurea Campaign Manager, its cloud-based email platform.

For one, the firm has launched an HTML.5-based interface that supports all major browsers, including Google, Chrome, Safari and Firefox, it says.

In addition, the firm has transitioned its Campaign Manager infrastructure to Amazon Web Services.

The objective is to help clients send high-volume email marketing campaigns.

In another change, the Campaign Manager is now integrated with Aurea CRM Enterprise, a lead management tool for sales teams.

The company says it plans to introduce a Campaign Manager REST API in the coming months.

Email capabilities are needed, given that “nearly 270 billion emails were sent every day in 2017,” states Rachel Collins, general manager and senior vice president at Aurea Software. 

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