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Alexa Hardly Thriving As Commerce Channel

So far this year, only about 2% of Alexa users have made a purchase with the Amazon’s voice assistant, The Information reports. “It appears that only a small fraction of smart speaker owners use them to shop, and the few who do try it don’t bother again,” it writes. Yet, “Some forecasts call for annual voice shopping sales to reach $40 billion in just a few years.”




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