With the understanding that most of the ad world is on holiday, The One Club for Creativity is revealing only a glimpse of its new campaign seeking entries for the 2019 One Show awards.
Developed with agency Zulu Alpha Kilo, the entry-soliciting campaign is first being teased with posters, banners and simple animated videos that provide a brief look into the "Win Pencil, Draw Respect" messaging.
The concept shows before-and-after scenarios to depict how the life of a creative person improves dramatically once they win a coveted One Show Pencil.
All teaser videos end with the “Win Pencil, Draw Respect” tagline.
The One Show entries can be submitted now at http://www.oneshow.org. Deadlines are staggered throughout the fall with a final deadline for entry of January 31, 2019.
One Show juries will be announced soon, per the organization.