One Show Debuts Teaser Campaign

With the understanding that most of the ad world is on holiday, The One Club for Creativity is revealing only a glimpse of its new campaign seeking entries for the 2019 One Show awards.

Developed with agency Zulu Alpha Kilo, the entry-soliciting campaign is first being teased with posters, banners and simple animated videos that provide a brief look into the "Win Pencil, Draw Respect" messaging.

The concept shows before-and-after scenarios to depict how the life of a creative person improves dramatically once they win a coveted One Show Pencil.

All teaser videos end with the “Win Pencil, Draw Respect” tagline.

Have a look here and here.

The full online campaign introducing a series of videos will debut in the fall, presumably when executives are back at work.



The One Show entries can be submitted now at Deadlines are staggered throughout the fall with a final deadline for entry of January 31, 2019. 

One Show juries will be announced soon, per the organization.



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