ANA Finds Targeting Still Top Use Of People's Identities: Product, Site Design, Advanced TV Loom Large
- by Joe Mandese @mp_joemandese, August 10, 2018
The Association of National Advertisers' just-released identity-based marketing report reveals a high trajectory for U.S. marketer spending on the practice. It also shows how most marketers currently are applying it. Asked where their identity targeting focus has been over the past 12 months, more than half the respondents to the …
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