Email analytics provider Seventh Sense has joined the Marketo Innovate partner lineup.
The Seventh Sense software helps markets and sales people determine the best time to send email and to
drive engagement, it says.
As a result of the partnership, users of the Marketo Engagement Platformwill be able to personalize delivery times and segment their lists based on
customer engagement level, it adds.
Seventh Sense builds profiles on customers based on their engagement times, studying time of day, day of week and brand fatigue level, the firm
continues.