A monthly top-line demographic analysis of the most dynamic markets from Market Snapshots by Geoscape,® is part of an ongoing service providingunique data, analytics and actionable
insights that will help target high-growth consumer segments, in this case, the Phoenix DMA. This month's market snapshot focuses on the Phoenix DMA, Designated Market Area: a region where the
population can receive the same media offerings
Highlights From The Report:
- The Phoenix DMA is the eleventh largest DMA
in the nation with a total population of over 5.5 million people
- Over 27% of the Phoenix DMA is made up of Millennials. The average age of people living in the Phoenix DMA
is 39
- Non-family households make up 33.34% of the Phoenix DMA.The estimated average household income in 2018 is $80,116
- 42.71% of the households in the
Phoenix DMA are comprised of a married couple with no children of their own
- 43.5% of the population in the Phoenix DMA is multicultural. Hispanics account for the largest
multicultural segment, at nearly 30% of the total population
- The majority of the Hispanic population in the Phoenix DMA is of Mexican descent (91.2%)
- More than 47.9%
of the DMA’s Hispanic population classifies as Acculturated
Percent
Change 2000 vs 2017 |
Asian & PI NonHispanic | 195% |
Black Non-Hispanic | 123 |
Hispanic | 83 |
MultiCultural | 84 |
White Non-Hispanic | 21 |
Total Population | 42 |
Source: Geoscape, August 2018 |
dem
2017 Percent of Total Population by race/ethnicity |
Hispanic | 29.6% |
White Non-Hispanic | 56.5 |
Black
Non-Hispanic | 4.7 |
Asian and PI Non-Hispanic | 3.7 |
All Other | 5.5 |
Source: Geoscape, August 2018 |
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