Commentary

Designated Market Areas

A monthly top-line demographic analysis of the most dynamic markets from Market Snapshots by Geoscape,® is part of an ongoing service providingunique data, analytics and actionable insights that will help target high-growth consumer segments, in this case, the Phoenix DMA. This month's market snapshot focuses on the Phoenix DMA, Designated Market Area: a region where the population can receive the same media offerings

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Highlights From The Report:

  • The Phoenix DMA is the eleventh largest DMA in the nation with a total population of over 5.5 million people
  • Over 27% of the Phoenix DMA is made up of Millennials. The average age of people living in the Phoenix DMA is 39
  • Non-family households make up 33.34% of the Phoenix DMA.The estimated average household income in 2018 is $80,116
  • 42.71% of the households in the Phoenix DMA are comprised of a married couple with no children of their own
  • 43.5% of the population in the Phoenix DMA is multicultural. Hispanics account for the largest multicultural segment, at nearly 30% of the total population
  • The majority of the Hispanic population in the Phoenix DMA is of Mexican descent (91.2%)
  • More than 47.9% of the DMA’s Hispanic population classifies as Acculturated

Percent Change  2000 vs 2017

Asian & PI NonHispanic

195%

Black Non-Hispanic

123

Hispanic

83

MultiCultural

84

White Non-Hispanic

21

Total Population

42

Source: Geoscape, August 2018

dem

 

2017 Percent of Total Population by race/ethnicity

Hispanic

29.6%

White Non-Hispanic

56.5

Black Non-Hispanic

4.7

Asian and PI Non-Hispanic

3.7

All Other

5.5

Source: Geoscape, August 2018

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Hundreds of corporations across a variety of industries rely on Geoscape technology-infused products and services, says the report. This Market Snapshot is produced by Geoscape® and is available to VIP members. For additional information about these services, please visit here.

 

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