• by Jack Loechner , Staff Writer @mp_research, August 17, 2018

A monthly top-line demographic analysis of the most dynamic markets from Market Snapshots by Geoscape,® is part of an ongoing service providingunique data, analytics and actionable insights that will help target high-growth consumer segments, in this case, the Phoenix DMA. This month's market snapshot focuses on the Phoenix DMA, Designated Market Area: a region where the population can receive the same media offerings

Highlights From The Report:

• The Phoenix DMA is the eleventh largest DMA in the nation with a total population of over 5.5 million people

• Over 27% of the Phoenix DMA is made up of Millennials. The average age of people living in the Phoenix DMA is 39

• Non-family households make up 33.34% of the Phoenix DMA.The estimated average household income in 2018 is $80,116

• 42.71% of the households in the Phoenix DMA are comprised of a married couple with no children of their own

• 43.5% of the population in the Phoenix DMA is multicultural. Hispanics account for the largest multicultural segment, at nearly 30% of the total population

• The majority of the Hispanic population in the Phoenix DMA is of Mexican descent (91.2%)
• More than 47.9% of the DMA’s Hispanic population classifies as Acculturated

“Geoscape is the secret weapon behind today's top brands!” claims the report. 

Hundreds of corporations across a variety of industries rely on Geoscape technology-infused products and services, says the report. This Market Snapshot is produced by Geoscape® and is available to VIP members. For additional information about these services, please visit here.