A record 94 million people visited RealSelf, online cosmetic treatments marketplace, to research elective cosmetic treatments in 2017, says RealSelf Founder and CEO Tom Seery, written by Rachel Cagle. Laser and energy technologies have played a crucial role in the overall growth of medical aesthetics. Five of the top 10 most researched minimally invasive categories on RealSelf last year included treatments using a laser or an energy device.
“New laser and energy technologies have brought innovative treatment solutions for a range of services… from body contouring and facial treatments to tattoo removal and vision correction…” said Seery.
Nearly 24% of U.S. adults consider themselves Better Appearance Seekers, according to AudienceSCAN. About 58% of this audience is female, and, 18.4% of Better Appearance Seekers are between the ages of 25 and 34. Key trends shaping the laser and energy device market, says the report, are:
According to AudienceSCAN, the top three goals of Better Appearance Seekers for this year are related to weight loss. The first is to exercise more (67.7%), followed by eating healthier (67.5%) and then lose weight (61.6%). Interest in vaginal rejuvenation treatments has been rising amid high consumer satisfaction, says the report.
New Facial Lasers Gain Traction
Better Appearance Seekers are 18% more likely than other adults to take action after seeing an ad on social media, according to the report. Also, within the last year, nearly 66% took action after seeing a TV commercial, and 59% were driven to action by an ad or coupon that was sent to them via direct mail.
Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel.