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Secret Google, Mastercard Partnership Comes To Light

  • Bloomberg, Thursday, August 30, 2018 11:24 PM

Bloomberg details a data-sharing partnership between Google and Mastercard -- one that their consumers were never made aware of. “For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S.,” it writes. “That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for.”

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