While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Nike's
media campaign supporting its new "Just Do It" spot featuring controversial NFL protester Colin Kaepernick delivered a two-to-one ratio of "earned" to paid media, according to an analysis released by
Kantar Media.
While Nike spent about $4 million on paid TV advertising buys (see schedule above), it generated about $7.6 million in earned media value, based on an analysis conducted by Kantar
Media social analytics partner Hookit.