• by Fern Siegel , Yesterday

Aviation American Gin has teamed with Wrexham, a Welsh soccer team co-owned by actors Ryan Reynolds and Rob McElhenney. The gin, also once owned by the "Deadpool" star, is releasing a limited-edition commemorative pack. It celebrates that Wrexham will compete next season in the EFL Champonship, the second tier of the English football league.

Aviation American Gin considers its brand an unconventional spirit for an unconventional team. The gin is made with a blend of botanicals, including juniper, lavender, cardamom, coriander, orange peel and sarsaparilla.

“Wrexham AFC has defied the odds and built a global fan base through persistence, passion and community,” said Ricky Collett, global brand director for Aviation American Gin. “And at Aviation, we know what it means to redefine expectations — like reimagining how deliciously versatile gin can be. As a partner that’s been with the team every step of the way, we’re proud to raise a glass to this new chapter and bottle the glory.”

The spot, created by Maximum Effort, runs on YouTube and Reynold's social media.

The Aviation American Gin x Wrexham AFC Commemorative Pack celebrates the club’s historic wins with a specialty 750mL limited-edition bottle and packaging. Complementing the bottle, the pack includes scale-print patterns inspired by Wrexham’s promotion-winning jerseys, a QR code granting access to a sweepstakes and exclusive content, and a Wrexham bottle scarf, which no fan would be without.

Starting August 19, the pack is available while supplies last at retailers nationwide, online, and at the Aviation American Gin Portland Distillery. For more information, visit www.aviationgin.com/wrexham and follow @AviationGin on Instagram.

In 2020, Reynold sold his stake in Aviation Gin to Diageo, the spirits giant that owns Johnnie Walker, Captain Morgan and Smirnoff's, for $610 million. The deal had an earnout clause, which gives Reynolds an ongoing financial interested based on the brand's performance.

Maximum Effort has done ad work for Mint Mobile, Match.com, Heineken and Peleton.