Commentary

Does Pre-Season Buzz Really Matter?

by Steve Sternberg , Featured Columnist, September 17, 2018

In this week's The Sternberg Report, I evaluate the new TV series with the most pre-season buzz.

The charts in this week's edition show new, ad-supported original scripted series on broadcast and cable since 2001 and compares the shows that received the most pre-season buzz to those that were …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.