The ADC will first develop the campaign
concept and strategy with Collins, then will partner with six other renowned global animation studios to execute each chapter of a six-chapter series.
The creative adapts the archetypal story arc of “the hero’s journey” by introducing the Cube character as it battles adversity before learning its "true powers."
The first act of the campaign, developed by Paris-based Golgotha, sets the stage where the Cube first realizes it doesn’t “fit in.”
Here is a link.
The future acts in the campaign will debut every few weeks between now and late January. Developed by both individuals and studios, the second act will be handled by London's Laurie Rowan, then Russia's Dasha Chukhrov, New Zealand's Frances Haszard, Los Angeles-based Angela Stempel and finally, Germany's CATK.
The ADC is adding two new disciplines this year: fashion and spatial design. The first will celebrate all aspects of the industry, from fabric and apparel designers to fashion illustrators and jewelry designers.
Spatial design recognizes conceptual design, such as building
design, landscape architecture and design, interiors design, service design, and certain areas of public art.
Entries are accepted at http://www.adcawards.org, deadline January 31, 2019. Juries will be announced shortly.