• by Fern Siegel , 10 hours ago

Supergood, the AI-fueled creative agency, has enlarged its executive team, adding Ben Wilheim as its first Chief Technology Officer and promoting Elana King to Chief Client Officer.

Wilhelm is charged with developing the agency’s proprietary AI platform Supercharger, which makes it easier to substitute new models or data sources. Prior to Supergood, Wilhelm was the owner of Nimble Moose, a software development consultancy.

King's remit is to oversee client strategy and relationships across all agency’s clients, including U.S. Bank, Edmund’s, KI Furniture, C4 Energy and John Hancock. 

“Supergood treats AI as a toolkit, not a talking point, and that mindset has challenged me to think faster, push further and solve problems beyond the brief,” said King.

In addition to King and Wilheim, the agency added Mike Junz, formerly with Remitly and Deloitte Digital, as director of growth marketing. Maddy Kramer is now group creative director and Ted Pedro is senior art director. Kramer has produced campaigns for Dentsu, Anomaly and Saatchi & Saatchi, while Pedro was previously with Ogilvy, Droga5 and GUT Miami.

“As Supergood continues to grow, we’re intentionally building a leadership team that blends world-class creative, emerging technology, and performance-driven thinking,” said John Elder, CEO of Supergood. “Together, this group represents the kind of ambition and expertise required to build effective work that drives real business impact.”

Most of the new hires are based in Supergood’s New York headquarters, while Wilhelm is in Chicago. The agency also has offices in San Francisco.