After first launching the Vice Asia Pacific headquarters in Singapore earlier this year, client demand is bringing the company's in-house creative agency Virtue to the same territory.
Virtue's Asia Pacific presence will include three offices in Singapore, Seoul, South Korea, and Sydney, Australia, which will service the entire region.
Aaron Pearce is departing IPG Sports & Entertainment agency Octagon to serve as the newly appointed managing director, based at VirtueHQ Singapore.
Seoul's office will be overseen by Alex Koo, ex-Y&R NY, Havas NY, as creative director and Vice veteran Alex Light will be taking on the leadership role for Virtue Sydney.
Also new to the Virtue team are senior regional strategist Sacha Bury (Singapore), managing director Daniel Kang (Seoul) and creative strategist Rich Lim (Seoul).
“There is a violent collision happening between entertainment and advertising, and there is no place where that is happening at a faster pace and more unique way than in Asia," says Koo. "This is the moment where brands have to make their mark, to define what their style is, and own it."
Virtue will work from the same offices as Vice for now. The two sibling companies have already collaborated together on work in the region for Anheuser-Busch InBev (ABI), multiple Unilever brands, Pernod Ricard, lululemon, Coach, Asics and GSK.