RockYou Media Acquires Parenting site, Targets Millennials

RockYou Media, the media company that relaunched LittleThings, has acquired from Whalerock Industries. is a digital brand that targets millennial moms.

It is the latest in a ro und of acquisitions this summer by RockYou Media, which now owns CafeMom, MamásLatinas, Revelist and BabyNameWizard, in addition to LittleThings.

LittleThings was briefly shuttered earlier this year before it was scooped up by RockYou Media and relaunched.



“The acquisition of rounds out our modern parenting and motherhood platform and gives us an even bigger canvas with wider distribution to deliver scalable programs for brands,” stated Marisa Russell, senior vice president, sales, RockYou Media.

RockYou Media believes adding to its portfolio will rank the media company fifth in the comScore “Family and Parenting” category within the next 60 days.

RockYou Media is bringing on the entire team as part of the acquisition, a spokesperson told Publishers Daily. Laura Clark, current managing editor at, will now lead the parenting vertical at RockYou.

Russell added, “Our mission is to inspire female, multicultural and millennial audiences. is the perfect compliment to our growing content offering.” claims to have an audience of 7 million monthly visitors. It produces content on parenting news and lifestyle, as well as branded content and custom experiential event activations. also has the Influencer Network, made up of over 200 creators that produce daily posts and videos.

Whalerock is known for partnering with celebrities and brands to create and manage their digital strategies.

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