• by Larissa Faw , October 3, 2018

Harrah’s Ak-Chin Casino is launching a new brand platform and ad campaign for the first time in the Arizona resort destination's 24-year history.

This awareness push coincides with the multi-million dollar reopening to include a new 300 room hotel tower, expanded gaming floor, new Bingo Hall, restaurants and a spa. A 20,000 square foot concert venue and remodeled pool are slated to open in 2019. 

The creative, developed and produced with i.d.e.a., shows off the upgraded property and its amenities by leveraging a new style of animation and graphic creation that utilizes Cinema 4D.

The end result, executed with Madrid's JVG Studios and London's Peter Tarka, introduces a fully animated casino world. 

The "Play For All" media buy is designed to reach as many potential visitors as possible. While prior messaging focused on incentivizing return visits, this new plan is designed to inspire new guests to visit what’s now a full-scale resort destination.

Campaign creative will be featured in Phoenix and surrounding areas in TV, radio, OOH, digital and social channels with a focus on adults ages 42-60. The goal of the paid media campaign is to educate the greater Phoenix market on the dramatic improvements and new features on property, ultimately driving hotel stays, casino and resort visits.