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When moderator Kerry Perse, managing director, OMD Create, asked panelists Lauren Clinton, senior manager, content and social media, The Scotts Miracle-Gro Company; Jessica Newton, VP, digital
strategy director, Arnold Worldwide; Amanda Sims, associate manager of social and digital, Premier Nutrition, for their POV on how to use influencers, answers were all over the funnel. It's the
economy!
Find this session and more at our Marketing:CPG Agenda page.
