What Is the CPG Media Plan?

Moderator Don Huesman, vp, Empower MediaMarketing, asks panelists James Allen, vp, strategy director, head of product, Carat, and Kalyn Asher, president, Asher Media, "What does a good brief look like that would lead to a solid media plan?" Watch as Kalyn represents the Cherished side of a brand while "boring" James tackles the Chore side.

Find this session and more at our Marketing:CPG Agenda page.

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