• by Nina Lentini , Staff Writer @Nina_Lentini, October 4, 2018

Moderator Don Huesman, vp, Empower MediaMarketing, asks panelists James Allen, vp, strategy director, head of product, Carat, and Kalyn Asher, president, Asher Media, "What does a good brief look like that would lead to a solid media plan?" Watch as Kalyn represents the Cherished side of a brand while "boring" James tackles the Chore side.

Find this session and more at our Marketing:CPG Agenda page.