Chobani: How to D2C When You're Not D2C

Eddie Revis, senior director, marketing strategy and media, Chobani, shared some interesting insights on this topic, one of which was that people spend about 20 minutes per week in a grocery store. But they spend 10 hours online. "Why would we not be trying to influence you online than in store with kid yelling at you?" 

Find this session and more at our Marketing:CPG Agenda page.

Next story loading loading..

Discover Our Publications