PQ Media today released the 6th annual Global Consumer Media Usage & Exposure Forecast 2018-22, which estimates that consumer time spent with media worldwide, including all digital and traditional media combined, is on pace to grow 2.1% to an average of 50.9 hours per week (HPW) in 2018, powered by digital audio, video, books, news and games, and a growing middle class in emerging markets demanding more digital content in their native languages.
Among highlights from PQ Media’s closely watched annual time spent with media are the following:
PQ Media’s Global Consumer Media Usage & Exposure Forecast 2018-22covers all 4 global regions; the 20 largest media markets; 3 broad digital media platforms; 22 digital media channels; 8 traditional media platforms; 11 hybrid (digital + traditional) media silos; 6 consumer generations and both genders.
The new Forecast includes a Core PDF Report providing 440 PowerPoint slides and 600 exclusive datagraphs, as well as a Companion Excel Databook providing drill-down datasets with over 250,000 data points drilling down into the top 20 countries by media platform, channel, consumer generation and gender.
To download free executive Summary and sample datasets, please visit here.