Freshpet Creates Pop-Up Tattoo 'Pawlor'

Freshpet is running a promotion that will give 10 pet lovers a permanent pet portrait in the way of a tattoo.

The natural pet food company is joining with First Class Tattoos, New York, to create a pop-up #tattoopawlor on Nov. 10. The competition and entry details can be found on the Freshpet contest page.

From now until Oct. 31, consumers can enter to win by uploading a video or photo highlighting how they show love to their pet using the hashtag #TattooPawlor on Facebook, Instagram and/or Twitter. Winners will be chosen by Freshpet, and notified by Nov. 5 via email. 

According to a recent Freshpet study of 1,024 pet owners, the majority of pet parents consider their dog a member of the family (81%) and more than half (54%) admit their pet is truly their best friend. 



When we’re in love, we want to share it with the world -- and that doesn’t stop when we’re talking about the unconditional love we have for our pets,” said Kaitlin Juchniewicz, Freshpet art director, in a release. “Whether it’s celebrating their birthday, or going above and beyond to ensure they can come along on the next road trip, we’re constantly looking for ways to make sure our pets know that they’re in our hearts.”

Freshpet is a refrigerated dog foot available in 19,000  mass, grocery, natural food, club, and pet specialty retailers across the United States and Canada and is expanding into the U.K. U.S. locations include Walmart, Target, Petco and Petsmart.

Other marketing outside of this activation in partnership with brand experience agency Sense New York includes TV commercials and an always-on approach to digital, Juchniewicz tells Marketing Daily.

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