Berlin Cameron (BC) is tapping young talent for its newest client organic tampon marketer Kali, which offers a monthly subscription box service.
The digital and social elements of a new campaign were all designed by BC's interns as part of their summer project. The creative messaging is designed to inspire women to rethink their periods as part of their overall wellness journey.
"Berlin Cameron’s internship program has always been very hands on, with real, independent client projects involved," says Jen DaSilva, president, BC, adding that the intern strategy and creative ideation was pro bono as a part of the agency's mission to "help female founders tell their brand story."
This Kali campaign also is affiliated with the agency's broader alignment with Girl Brands Do It Better, an initiative that helps smaller women-led companies with connections and creativity.The “Bring Wellness Full Cycle” creative — running across digital and social — is meant to position Kali as a lifestyle brand by capturing individuals in slice-of-life moments that juxtapose typical wellness practices with period wellness.