• by Larissa Faw , November 9, 2018

Daisy and agency Blue Chip are introducing the sour cream brand's first holiday spot with a narrative that recipes are a key thread connecting families during holiday gatherings.

The "Dollops for Generations" creative follows a fictional family that makes "Nana’s Orange Cranberry Cake" each holiday season beginning in the '70s through today. 

The holiday spot launches nationally on the Food Network on Nov. 8. and is supplemented with national print buys in Better Home & Gardens  as well as significant support on Pinterest. Media was handled by Spark Foundry.