• by Larissa Faw , November 12, 2018

London-based independent creative agency Cult is opening a new office in New York, its first in the U.S. 

This new location will work with U.S.-based clients, including Amazon Fashion, Nike and PepsiCo. It will also serve as an extension of Cult’s London office, founded six years ago.  

Chief Strategy Officer-cofounder Bridey Lipscombe will oversee the New York office, joined by Ruben Musca as head of production. Previously at Silverback Strategies, where he was director of video, Musca will report to Cult’s COO Caroline Westgate and work closely with her and executive creative director Matt Watson. 

The agency projects building a full team of 30 to 35 people in the next 18 months.