General Motors’ Cadillac division is moving back to its hometown in the Detroit area, but not before saying goodbye to the city it has called home the last four years.
The automaker's “Now That’s a Cardiac” features comedic duo John Mulaney and Nick Kroll taking viewers on a misguided tour of the city. reprising their characters from their Broadway show “Oh, Hello.”
They're aided by "Val the Vlogger," played by Internet star Awkwafina.
The short also features a cameo by 2018 Sports Illustrated Swimsuit Edition cover model, Danielle Herrington, which inspires the comedic quip “Now That’s a Cardiac,” a take-off on the historic brand catchphrase, “Now That’s a Cadillac.”
The video highlights the modern interior and exterior design of the new XT4, with the guys questioning if it really is, in fact, a Cadillac.
This video is new Cadillac CMO Deborah Wahl’s first major project since joining the luxury brand at the end of March.
“Cadillac’s partnership with the talented John Mulaney, Nick Kroll and Awkwafina speaks to the core of Cadillac’s new brand strategy: a focus on fun, energy and youthfulness in all that we do,” Deborah Wahl, Cadillac chief marketing officer, tells Marketing Daily.
“We at Cadillac enjoyed working with this hilarious trio, the perfect group to appeal to the kind of consumer we had in mind when the XT4 was created."
The video is Cadillac’s farewell love letter to NYC, Wahl says.
The video was produced by Kovert Creative and follows the agency’s method of linking talent with brands to create premium branded content. Mulaney and Awkwafina are both Kovert clients.