Ride-Sharing App Via To Feature Taboola News

Now, when riders request a lift through Via’s ride-sharing app, a personalized news feed will show up from Taboola News.

The new feed is meant to provide riders a source of entertainment during their wait. It also offers a new platform for Taboola and its partners, including USA TodayHuffPost, MSN, Business InsiderThe IndependentWeltL’Expressand The Weather Channel, to secure a new revenue source. 

“The ability to discover things that are relevant to you is now an innate part of every user experience. There is value to bringing that ‘moment of next’ ...” stated Adam Singolda, founder and CEO, Taboola.

Taboola News launched earlier this year with OEMs/Carriers to bring its feed to mobile Android devices. Taboola’s partnership with Via marks the first time its feed appears on a ride-sharing app.



Taboola and Via will rollout the new offering in New York before testing it in other markets.

Separately, Galerie Magazine has tapped Mara Gredick to serve as the publication’s Chief Revenue Officer. She will be responsible for leading strategy in print, digital, social and events. Gredick will also launch new platforms and create strategic partnerships.

Gredick spent eight years with Hearst, where she worked at Town & CountryHarper’s BazaarBon Appetit and Elle. While at Town & Country, she drove double-digit growth across the brand.

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