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Twitter U.K. Christmas Campaign Features Mistaken Identity

The ad features Twitter user John Lewis. John Lewis is also the name of one of the U.K.’s most popular retail chains. “Instead of just ignoring these tweets meant for the U.K. retailer, John Lewis, who is American and teaches computer science at Virginia Tech University, has spent a lot of time over the years regularly and politely (and sometimes hilariously) answering the tweets he receives that are meant for the retailer,” per Fast Company. Twitter created a video about the phenomenon.

Read the whole story at Fast Company »

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