Hub Strategy and Communication (HSC) was selected by VIPKid to rebrand the online English As A Second Language tutoring program in the U.S.
The remit included messaging, visual identity, brand personality and all go-to-market materials. Hub developed the company’s brand guidelines, as well as created and produced a fully integrated campaign including TV, digital and traditional radio, out-of-home, digital display, digital video, and social media. Additionally, Hub handled all media planning and buying responsibilities.
The refresh will be rolled over time to U.S. markets such as Dallas/Fort Worth and Atlanta, and is aimed at raising awareness both for potential teachers as well as students. The platform connects students in China and 35 other countries who want to learn English with English-speaking American teachers.