Dentsu Aegis agency 360i has tapped digital media veteran Jacob Davis to serve as vice president of search & performance marketing, reporting to senior vice president/head of search and paid social Jason Hartley.
In this newly created role, Davis will be responsible for leading new business search engagements, bolstering strategic search products and partnerships, and publicly stewarding the agency’s search practice through thought leadership.
Previously Davis served as vice president/head of search at the digital marketing agency iCrossing, where he managed paid and organic search efforts for clients. Earlier he held management roles for a number of agencies and global brands including Havas Media, Neo@Ogilvy, and Hilton Hotels.
Davis has worked with clients like Lego, Microsoft, AAA, IBM, AutoZone, Tyson Foods, Liberty Mutual, Comcast, and TD Bank.