Lenovo and agency EP+Co are supporting the platform's hardware and Intel processors by showing how gamers develop inner personas that emerge when they play.
The "Bring Out Your Inner
Savage" creative features three gamers as special effects studio team Blue Whale transforms them into beasts and stylish
creatures as the gamers speak about why and how they play games. The spots end with the brand’s “stylish on the outside, savage on the inside” campaign tagline.
The social media campaign includes additional spots that feature the individual gamers. There will also be targeted social content running through December 30.