• by Larissa Faw , December 14, 2018

Phonak is raising awareness for its new Marvel line of hearing aids by introducing a set of webisodes that follow the adventures of two older women similar to the characters in Netflix's "Grace and Frankie" series. 

The “Love At First Sound” creative, developed with Terri & Sandy, introduces Sarah, who has purchased a set of Marvel hearing aids, and Ellie, her quirky sidekick -- and shows how Marvel has improved Sarah's life.

Each webisode highlights product attributes such as the ability to stream music and make automatic audio volume adjustments. 

The series airs on social media platforms, the Phonak website and in hearing care offices throughout the country. TV versions will also air in European markets.