• by Steve McClellan  @mp_mcclellan, December 18, 2018

Dentsu Aegis Network has acquired Digital Evolution Group (DEG), a growing provider of data-driven marketing, commerce and other services in the U.S. market. Terms weren’t disclosed although the Wall Street Journal estimates the price at $150 million.  

DEG will join DAN’s Isobar agency network and will be branded “DEG, Linked by Isobar.”  

DEG and Isobar together will offer experience, commerce and digital transformation services with scale in Salesforce, Adobe (including Magento Commerce), Sitecore, and Microsoft cloud platforms.  

Dentsu Aegis Network and Isobar are Adobe Global Alliance Solution Partners and Isobar is an Enterprise Magento Partner, winning 2018 Regional and Global Commercial Partner of the year.  DEG brings additional Magento Commerce and Microsoft scale to the U.S. market, and will enhance Isobar’s capability to deliver experience-led B2C and B2B commerce on the Adobe and Magento platforms, per the agency. 

Founded in 1999, Overland Park, KS-based DEG is led by CEO Neal Sharma who now reports to Deb Boyda, CEO Isobar U.S. 

“As the premier agency delivering experience led digital transformation in the U.S. marketplace, we are thrilled to invite DEG into our Isobar family,” stated Boyda. “This union will help us better serve our client’s needs for top shelf commerce experiences with our Salesforce and Adobe partnerships. Together with our partners, we will be a force to be reckoned with.” 

In addition to its Kansas headquarters DEG has offices in Denver, Pittsburgh and Des Moines as well as a satellite office in Manila, Philippines. 

Clients include Purina, AMC Theatres, Fender Guitars, Hallmark and LVMH.