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'Unpredictions' For 2019

  • The Drum, Friday, December 21, 2018 9:29 AM
The Drum features a series of "unpredictions" in which marketing thinkers list the big predictions that others are making which they think are just plain wrong. For example, we have question marks over the transformative power of voice and the overreliance on mega influencers, which are pinpointed as being overhyped.

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