• by Larissa Faw , January 2, 2019

Online insurance comparison platform Policygenius has launched a new OOH campaign in a handful of major markets including a “takeover” effort in New York City subways.

The creative, developed in-house with production company The Mill, moves beyond standard "app on a phone" imagery to introduce six simple designs to demonstrate the platform's price comparison capabilities alongside text that states, "Get more life insurance quotes with fewer clicks" and "Visit the other life insurance websites by visiting ours."

The 10-week campaign focuses on five cities and includes “station domination” and subway train “takeovers” in New York City, presence on buses in D.C., billboards in Los Angeles, street level kiosks in San Francisco, and digital out-of-home signage via elevator and lobby units in Chicago.