Marketing Today with Alan Hart” once again comes to you from Brooklyn, where it was recorded during the Incite Group’s Brand Marketing Summit, which took place in October. This week’s episode features a conversation with Kristi Argyilan, a senior vice president at Target, where she is in charge of media, guest relations, and measurement. She also leads strategic partnerships with media companies like Google, Facebook, Pinterest, and NBCUniversal as well as with Target’s agency partners Mother, Deutsch LA, GroupM’s Essence, among others.
During the course of the podcast, Argyilan kept returning to the importance of the relationship Target is fostering with Gen Z, which includes partnerships with influencers, the creation and use of video in social media, and members of Gen Z pitching business ideas to Target through its incubator program.
“We’re really leaning in on this idea of marketing becoming commerce,” says Argyilan. "And we’re pushing that technology in whatever way we can.”
She goes on to add: “This blurring of marketing and commerce, I think, is super-interesting.”
Highlights from this week’s “Marketing Today” podcast include:
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