Stock footage firm Shutterstock is out with its first brand marketing campaign in six years.
The “It’s Not Stock, It’s Shutterstock” campaign was created in collaboration with agency DiMassimo Goldstein.
The messaging is designed to showcase the quality and depth of the firm’s creative asset repository driven by more than 550,000 contributors from around the globe.
The new effort also highlights the proprietary search, workflow and editing tools Shutterstock offers users, which are essential given that the firm’s library includes more than 225 million images, over 12 million video clips and tens of thousands of music tracks. Over 1.5 million new assets are added every week to the Shutterstock platform.
The campaign will launch across digital and social channels in January in the U.S., the UK, Canada and Australia and will roll out to countries in Europe, Latin America and Asia.