VaynerX is combining VaynerMentors (consulting), VaynerBeta (branding and marketing) and the Daily Digital Deep Dive (digital consulting) to form The Sasha Group, a company to work exclusively with smaller-sized businesses, with revenues up to $100 million.
James Orsini, chief operating officer of VaynerMedia (which will continue to service larger-sized clients) will serve as president of Sasha based in New York, while Mickey Cloud will be senior vice president and lead the Chattanooga office.
The new entity will have nearly 50 employees that will work across creative, strategy, paid media and the Deep Dive education platform.
"The Sasha Group is named for my father, Sasha Vaynerchuk, who I worked side by side helping build and expand Wine Library," says Gary Vaynerchuk, chairman/CEO of VaynerX. "It is a nod to where I came from and I’m so proud VaynerX now has an offering for those businesses who are looking for explosive growth along with entrepreneurs and startups, which has been the majority of my business interactions over the last decade."