Netflix has split the German discount supermarkets Aldi and Lidl by shooting into the second spot in YouGov's BrandIndex buzz rankings for 2018, Marketing Week
reports. Aldi has remained in
the top spot, but Lidl has been shunted down to the fourth spot. Marks & Spencer and Premier Inn have both dropped out of this year's top ten. BA is the 'most improved' brand this year.
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