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Keith Weed Calls For Adland To Rebuild Trust

  • Campaign, Thursday, January 31, 2019 7:38 AM
Advertising Association President and Unilever marketing boss Keith Weed has announced the association is to publish a policy paper focussing on how to build trust with consumers. Campaign reveals the five-step plan will focus on making people feel less bombarded by advertising and highlighting self-regulation, among other factors.

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