M&M's Most Biometrically Engaging Super Bowl LIII Teaser Ad, So Far


Based on a preliminary analysis of Super Bowl LIII ads previewed to date, M&M's "Bad Passengers" spot featuring Christina Applegate has been the most physiologically engaging to date, according to the biometric metrics measured by neuro measurement firm Realeyes.

Other preliminary findings, according to Realeyes' analysis:

  • Olay - Teaser 1 ...

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