This week on “Marketing
Today,” I speak with Andrew Konya, CEO of Remesh, a company he co-founded in 2014
with the mission to create a technology that could truly represent the will of the people and amplify their collective voice. In that pursuit, Remesh uses AI to enable brands to engage with their
audience quickly and more deeply to generate actionable insights. During the podcast, Konya does a good job of illustrating the methodologies that help Remesh accomplish those goals.
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In the
course of our conversation, Konya again and again returns to something both he and his company value above all else: the truth. “It has become my obsession and now our company’s
obsession,” says Konya “to evaluate everything we do by this one simple question: ‘Does building this bring our customers closer to the truth?’”
Highlights
from this week’s “Marketing Today” podcast include:
- From the laboratory to the boardroom: Konya talks about
his background as a physicist and how an argument between two of his friends led to the creation of Remesh. (1:16)
- Why
qualitative research? “Because it was the only thing that got to the truth.” (6:02)
- Konya on the state of
Remesh today. (7:09)
- An epidemic of loneliness in Cornwall, England: A solution to a real-world problem illustrates how
Remesh works. (8:57)
- Remesh in the world of marketing and advertising. (12:27)
- Konya’s analytics journey. (15:04)
- Konya discusses truths
he’s uncovered along the way with Remesh. (18:07)
- Two constellations of experience: an obsessive pursuit of the
truth and an appreciation for the power of collaboration. (27:21)
- Konya’s optimism: “I think the future of marketing is going to evolve to look a lot like just telling the truth to
consumers.” (34:45)