With many returning advertisers, ABC has now sold out all commercial inventory in “The 91st Oscars” show. Some marketers are paying a top 30-second commercial price tag of $2.6 million, according to reports.
Marketers include Cadillac, Google, Marriott Bonvoy, Rolex, Samsung, Verizon, Walmart, Budweiser, Ferrero, Hennessy Cognac, IBM, Intuit (TurboTax), McDonald’s, Paramount and Walt Disney Studios.
Looking at the full list of advertisers, ABC says they come from industries including apparel, auto, beverage, insurance, consumer packaged goods, entertainment, fine jewelry, financial, luxury spirits, technology, telecom, tourism, restaurants and retail.
The 91st Oscars will be aired on Sunday, February 24.
At the Oscars in 2018, Kantar Media says leading Oscar telecast marketers were Samsung, General Motors, Walmart -- with each spending $16.8 million; Yahoo, $10.5 million; and Google, $8.4 million.
Then, the average 30-second commercial was $2.11 million, with $133 million in total spent on the commercials in the show itself, and $17 million going to the “Red Carpet” pre-show efforts.
Kantar says the Academy Awards remain the least-glutted awards show when it comes to paid commercial content -- just 32 minutes of advertising time in 2018. This compares to 41 minutes/40 seconds for the “Grammy Awards” in 2018 and 36 minutes for “Golden Globes.”
The “Grammys” pulled in $96 million in TV advertising a year ago, with the “Globes” at $49 million.