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Discounts Drive Email Signups, Volume Drives Them To Unsubscribe: Studies

  • Warc, Tuesday, February 26, 2019 9:12 AM

European consumers are receiving fewer marketing emails in the wake of GDPR. But 59% will unsubscribe if they feel they are getting too many, a study shows. Why do they sign up in the first place? Discounts are the leading driver.

 

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