Kalmbach Media, a content creator serving specialty interest and hobby enthusiast markets, has chosen Yes Marketing as its multichannel marketing services provider.
The firm, which serves over 35 million customers through brands offering magazines, digital content, products, events and books, will gain access to Yes Marketing’s multichannel marketing platform.
"We were searching for more than a technology upgrade -- we wanted a partner who understood our business and who could offer guidance and expertise on ways to improve our program," states Nicole McGuire, senior VP of consumer marketing for Kalmbach Media. She says Kalmbach Media hopes to “build a deeper connection with our very passionate audiences."
Jim Sturm, president of Yes Marketing, adds that the goal is to “deliver better personalized and more engaging marketing content that creates a stronger relationship with their audience and helps them build lifetime loyalty."
Kalmbach Media also seeks to build its deliverability and inboxing rates, while increasing its marketing effectiveness and reducing production time and expanding growth in key audience segments.
Kalmbach Media’s brands include Astronomy, Discover, Bead&Button, FineScale Modeler, Garden Railways, Scale Auto, Classic Toy Trains, Model Railroader, Model Railroader Video Plus, Trains, Classic Trains, and American Snowmobiler.
Yes Marketing is a marketing technology vendor that helps firms acquire and retain customers, using its segmentation and automation capabilities, it says.