• by Steve McClellan  @mp_mcclellan, March 15, 2019

Austin-based healthcare marketing firm HCB has restructured following the recent promotion of agency veteran Nancy Beesley to president.

The firm has established three operating units with separate P&Ls: MedTech, BioPharma and Health & Wellness.

The MedTech unit, with a focus on medical device companies and other health technology clients will be led by managing director Amy Dowell and creative director James Hamilton.

The BioPharma division, which will service the agency’s roster of pharmaceutical marketers, will be led by executive vice president Francesco Lucarelli. HCB's Executive Creative Director Amy Hansen will work with Lucarelli to help guide and grow the unit.

 Managing Director Kim Carpenter will lead the newly formed Health & Wellness practice which will serve clients in large physician networks, hospital systems, health plans, behavioral health, and post-acute care centers. Leading creative for the unit will be creative director Michele Evans.

“These business units deliver what our clients want and need—a custom approach to each brand, market, and challenge,” Beesley stated.

The reorganization follows the appointment of Colin Foster as chief digital officer in January. The agency also has an office in Chicago.