• by Steve McClellan  @mp_mcclellan, March 19, 2019

Priceline today launched a new U.S. brand campaign, “The Priceline Deal Delegation,” that playfully celebrates different types of travelers, like couples on a romantic getaway or families gathering for a reunion.

The campaign is from Dentsu Aegis Network’s Toronto-based Grip Limited, which recently became Priceline’s creative agency AOR after a review that was previously undisclosed. “Delegation” is the first work stemming from the new relationship.

It features "Big Bang Theory" star Kaley Cuoco, who has been a Priceline spokesperson since 2013.  Sample the new work here.

The campaign is running nationally on television and across digital channels, throughout 2019. Priceline’s media partner is Ocean Media.

“Every trip is a big deal,” said Andrew Sneyd, vice president of brand marketing at Priceline. “And more affordable travel means more opportunities to live the life you want. Priceline helps people discover those opportunities. We were impressed by how Grip embraced this, and their clever vision for how to bring it to life.”

"There are so many insightful travel stories to tell," added Martin McClorey, group account director at Grip Limited.