Forsman & Bodenfors Elevates Mike Densmore To NY CEO

Two years after joining MDC Partners ad agency Forsman & Bodenfors, Mike Densmore is being promoted to CEO of the agency's New York office. 

Densmore arrived at the agency in November 2017 as president and in the last 12 months has spearheaded new partnerships with brands such as Hyatt, Diageo, iRobot and Victoria’s Secret, among others. 

During his short tenure, he has helped to grow the agency’s capabilities which include the recent expansion of its engagement offering, further incorporating content, social media and earned media into an integrated and collaborative system that spans existing strategy, creative and media disciplines.

Last fall, MDC merged Forsman & Bodenfors with Kirshenbaum Bond Senecal + Partners (KBS) to form a new global creative offering under the Forsman & Bodenfors banner and operates dual headquarters in Sweden (where the agency was founded)  and New York. Guy Hayward remains global CEO. Silla Levin remains CEO of the Sweden operation.



There isn't much difference in Densmore's key day-to-day responsibilities, now that he is CEO. He will continue to focus on expanding Forsman & Bodenfors’ client portfolio as well as drive the agency’s collaborative workplace and evangelizing this approach internally and with clients. 

For now, the agency is eliminating the New York president's role. 

Prior to joining F&B New York, Densmore spent nearly four years as BBH’s first global chief growth officer where he led winning pitches for clients like Netflix, Amazon, Nest, Hello Fresh, and others. 

Earlier, he was CMO at McKinney and head of business development at Droga5.

"He is a strong leader and really nice at the same time, which is why we love him,” said Anna Qvennerstedt, the agency’s global executive chairman. “The way he is shaping the New York office’s culture and his exceptional ability to juggle business, crazy ideas and human beings are what make him the perfect fit for leading F&B into the future.”



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