• by Larissa Faw , March 25, 2019

Cumberland Farms has appointed Fallon as the convenience store chain's agency of record following a competitive review. Full Contact served as the incumbent. 

The first work under this new partnership features wrestling personality Ric Flair showcasing his "Woooo!" catchphrase. 

The media plan includes TV, online video, social, point-of-purchase, and radio throughout the chain’s eight-state footprint.