Dietz & Watson is bringing back spokesperson Craig Robinson in a new campaign to raise awareness about the brands deli meats. As part of the campaign the company is launching the Real Philly Deli initiative, a new brand platform to showcase local Philadelphia delis.
The creative, developed by agency
Red Tettemer O’Connell + Partners, incorporates comedian Robinson's singing abilities as he proclaims his love for the hoagie.
The new ad airs regionally in the Philadelphia area in the coming weeks while an extended version will run on digital and social channels.