Goldman Sachs is out with a new campaign for its online bank Marcus called "You Can Money.”
The creative, developed
with MDC Partners’ 72andSunny, pitches the idea that the bank helps people gain confidence about money matters. Capable Dad follows a man singing about how he "may not be a genius" but has saved
money with Marcus (which is named for Goldman Sachs founder Marcus Goldman).
The campaign runs on social and other digital channels across the country with supplemental print, TV, radio and OOH in select markets including San Francisco, Chicago, Philadelphia, Washington D.C., San Diego, Denver, Hartford and Minneapolis.